A PLACE TO NURTURE
A PLACE TO
A PLACE TO
WHERE THE ENTREPRENEURIAL SPIRIT OF FOOD INNOVATION MEETS THE COLLABORATIVE SPIRIT OF A COMMUNITY GARDEN
Identify and nurture breakthrough nutrition food and beverage brands.
Support food entrepreneurs through a collaborative mentor-guided business acceleration program.
We’re looking for emerging brands that are focused on helping people lead healthier lives. Our areas of interest are:
We’ll offer up to ten emerging nutrition companies a €20,000 grant as well as an invitation to participate in a 6-month business optimization program designed to accelerate your nutrition brand. At the end of the programme, we’ll award one company with a €100,000 grant.
NUTRITION GREENHOUSE FOCUS AREAS
We are looking to discover and nurture emerging food and beverage brands with a particular focus on the following areas:
More than ever, consumers are looking to food and beverage companies to help them achieve a more balanced lifestyle, by providing great-tasting and nutritious products. We’re looking for brands whose portfolio has nutrient-rich ingredients at its heart that help to deliver functional and health benefits to consumers.
Our busy, modern lifestyles demand the very best of us, with food and beverages playing an important role in helping us achieve peak productivity or performance – both physically and mentally. We’re looking for brands that are tapping into this goal-driven culture in a clean and natural way.
How we identify ourselves at different life-stages, as well as our individuals beliefs and values have a big impact on the products we choose to buy. We’re looking for brands that are making foods and beverages to reflect different lifestyle choices, from the rising popularity of veganism to something that is specific to our individual DNA.
We’ve become much more holistic in our purchasing decisions. There is now unprecedented interest in purpose-driven brands, particularly in the food and beverage space. We’re looking for brands with a mission, be that anchored within the products they’re making (e.g. supply chain traceability and sustainable packaging) or the people and communities they are supporting through their work.
HOW IT WORKS
If your business is chosen, you’ll have the opportunity to share a brief presentation about what’s great about your company at the Nutrition Greenhouse DEMO DAY on 28 June 2018 in Barcelona to a group of PepsiCo mentors and experts.
If chosen as a participant, you’ll receive a grant of €20,000 to help accelerate your business. You’ll also have the opportunity to work alongside PepsiCo’s Greenhouse “GARDENERS” or specialized mentors across all aspects of business development.
Working with PepsiCo’s Business Development team, we’ll identify opportunities to increase your brand’s presence in the market.
Congratulations to the Nutrition Greenhouse
Class of 2018!
WHO SHOULD APPLY
Here’s what we’re looking for:
Does your business offer a nutritious alternative that supports a healthy lifestyle?
Is your product available in the market today?
Do you currently have sales of less than €5MM in annual revenue?
Do you currently operate within the European Marketplace, including Western and Eastern Europe?