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A PLACE TO NURTURE

GROWTH

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A PLACE TO

COLLABORATE

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A PLACE TO

LEARN


WHERE THE ENTREPRENEURIAL SPIRIT OF FOOD INNOVATION MEETS THE COLLABORATIVE SPIRIT OF A COMMUNITY GARDEN


OUR MISSION

Identify and nurture breakthrough nutrition food and beverage brands.

OUR VISION

Support food entrepreneurs through a collaborative mentor-guided business acceleration program.

OUR FOCUS

We’re looking for emerging brands that are focused on helping people lead healthier lives. Our areas of interest are:

  • Nutrition
  • Performance
  • Lifestyle
  • Purpose

OUR COMMITMENT

We’ll offer up to ten emerging nutrition companies a €20,000 grant as well as an invitation to participate in a 6-month business optimization program designed to accelerate your nutrition brand. At the end of the programme, we’ll award one company with a €100,000 grant.

NUTRITION GREENHOUSE FOCUS AREAS


We are looking to discover and nurture emerging food and beverage brands with a particular focus on the following areas:

NUTRITION

More than ever, consumers are looking to food and beverage companies to help them achieve a more balanced lifestyle, by providing great-tasting and nutritious products. We’re looking for brands whose portfolio has nutrient-rich ingredients at its heart that help to deliver functional and health benefits to consumers.

PERFORMANCE

Our busy, modern lifestyles demand the very best of us, with food and beverages playing an important role in helping us achieve peak productivity or performance – both physically and mentally. We’re looking for brands that are tapping into this goal-driven culture in a clean and natural way. 

LIFESTYLE

How we identify ourselves at different life-stages, as well as our individuals beliefs and values have a big impact on the products we choose to buy. We’re looking for brands that are making foods and beverages to reflect different lifestyle choices, from the rising popularity of veganism to something that is specific to our individual DNA.

PURPOSE

We’ve become much more holistic in our purchasing decisions. There is now unprecedented interest in purpose-driven brands, particularly in the food and beverage space. We’re looking for brands with a mission, be that anchored within the products they’re making (e.g. supply chain traceability and sustainable packaging) or the people and communities they are supporting through their work. 

HOW IT WORKS

APPLY

Complete the application in the How To Apply section on this site prior to 11 June, 2018. Try to be as complete as possible with your answers, keeping in mind that confidential information should not be shared.  An external 3rd party, will review all submissions and our selcetion committee will choose finalists based on the following criteria:

  • Product and brand qualities:  based on nutrient profile, potential health claims, natural and organic sourcing, clean label and other factors that appeal to consumers, as well as the obvious qualities of taste, brand presentation and value for the price.
  • A clear focus on consumer health:  including human nutrition, numan performance, healthy lifestyles and purpose driven values.
  • Scalable business model.
  • Uniqueness in the market

SHARE

If your business is chosen, you’ll have the opportunity to share a brief presentation about what’s great about your company at the Nutrition Greenhouse DEMO DAY on 28 June 2018 in Barcelona to a group of PepsiCo mentors and experts.

PLAN

If chosen as a participant, you’ll receive a grant of €20,000 to help accelerate your business. You’ll also have the opportunity to work alongside PepsiCo’s Greenhouse “GARDENERS” or specialized mentors across all aspects of business development.

GROW

Working with PepsiCo’s Business Development team, we’ll identify opportunities to increase your brand’s presence in the market.

PAST PARTICIPANTS

Congratulations to the Nutrition Greenhouse
Class of 2018!

SEE WHO WON

WHO SHOULD APPLY

Here’s what we’re looking for:

HEALTH

Does your business offer a nutritious alternative that supports a healthy lifestyle?

AVAILABILITY

Is your product available in the market today?

NEED

Do you currently have sales of less than €5MM in annual revenue?

LOCATION

Do you currently operate within the European Marketplace, including Western and Eastern Europe?

Contact Us

CONTACT US EUROPE

info@nutritiongreenhouse.com